I have to admit: I'm blown away by this technology. It allows me to embed the free chapter of my next novel right into my wordpress page on my website. But here's what's cool: it looks and operates like an ePub.
The technology is from PubML.
The chapter can be examined here: http://johnellsworthbooks.com/free-chapter/
While I'm not suggesting such technology will replace any bookseller, I do see it as a quite professional way to present a next book, or a free chapter of this or that, or a short story, or what have you.
Take a look, make your own best judgment.
So far, I'm impressed.
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